A reimagined real estate experience. #evolve


Disruption is now.

Innovation is constant and fears surrounding its impact go beyond the dawn of modern civilization. In real estate, we are faced with rapid advancements in AVM technology which has empowered consumers but is also raising fears among real estate agents in a world where “robots” can now buy and sell homes.

“Paul Boomsma — president of Leading Real Estate Companies of the World — speculated that the number of agents in the U.S. will likely drop by at least a third in the future. At the upper end, he suggested agent ranks could be winnowed by as much as 70 percent”

~Survival of the fittest’: Real estate prices predict far fewer agents., Inman April 2019.

We believe that innovation should not be feared, but rather embraced. While some consumers may choose to buy and sell their home with an “app”, we believe some will also seek a premium, “white-glove”, all-inclusive real estate experience. Specifically, a professional to guide and advise them on all facets surrounding what is most likely their single largest financial asset, their home. 

“For most people, this [buying a home] is the single most important transaction of almost their entire lives.” 

When Software Eats the Real (Estate) World, Alex Rampell, General Partner, Andreesen Horowitz., November 2018.

This is why we are reimagining the residential real estate client experience. We envision a world where educated professionals can continue to provide elite advisory services alongside robots. Our vision is a real estate world where the consumer has full choice. From FSBO, to iBuyers, to a fundamentally new approach.

This new approach is the Home Investment Advisor™. Real estate professionals providing their clients with an elite full cycle real estate experience. Before, during and after the transaction.

We invite you to open your mind to our reimagined residential world by simply asking yourself a basic question:

“Who is helping you manage your most valuable asset?”

Today, the answer is no one. Tomorrow, we believe it will be your Home Investment Advisor™.

Screen Shot 2019-05-08 at 2.45.12 PM.png

Michael McAra
CEO & Co-Founder